William Sörqvist
about

Exotic Snacks

The concept I created is done on a colorful foundation, I have made a mascot for each package and made the leaves, bamboo and fruit / berry elements. I found inspiration in Asia and particularly Japan to find sense in color & shape. Everything is done in the same handmade style that's made to give a naive and playful feeling. My goal was to develop packaging designs that should be experienced playful at the same time as there should be a focus on the natural ingredients they contain. It must seem like a given alternative to other sweets for both children and parents.